Higashi Brand
For nearly a year, I’ve had the pleasure of working alongside Shintaro Higashi, a world-class judoka and passionate educator, to help bring his vision for Higashi Brand to life. Together, we’ve focused on building a seamless e-commerce experience for his instructional products, making it easy for students around the world to access high-level judo and BJJ resources. My role has included refining the website design, optimizing the online store for global sales, and ensuring a smooth, secure shopping experience for every customer. I’ve also worked closely with Shintaro on content strategy and digital marketing, helping to highlight his expertise and connect with a growing international audience. It’s been inspiring to collaborate with someone so dedicated to sharing knowledge and elevating the grappling community.
Year
2024
Client
Shintaro Higashi
Service
Merch
Location
New York, US
Finishers MMA HQ has been my longest-standing client and one of the most rewarding partnerships of my career. For nearly 9 years, I’ve worked hand-in-hand with Zach Maslany, not just as a client, but as a close friend, to build and grow every aspect of Finishers’ digital presence. From designing and managing the websites, to crafting advertising campaigns, running social media, and handling all digital marketing, I’ve been there every step of the way. Together, we’ve helped Finishers become a cornerstone of the Lehigh Valley martial arts community, known for world-class coaching, a welcoming environment, and a thriving, supportive student base. It’s been an incredible journey to watch Finishers evolve, and I’m proud to call Zach and the whole Finishers family both clients and friends.
